Marketing Pulse
Spend less
on stories.
Ad platforms optimize for their own scoreboard. Margain compares spend to store orders so you can see which campaigns earn another dollar and which ones only look good inside the ads manager.
Prospecting on Meta
Spend is rising faster than matched store orders
Review before scaling
Brand search
Most sales look like shoppers who already knew you
Healthy, watch overlap
Retargeting
Many orders also came from email and repeat buyers
Strong, double-count risk visible
The problem
Platform ROAS is a story,
not cash.
Return on ad spend inside Meta or Google counts impressions, view-through windows, and conversions other channels also claim. It is useful for pacing. It is not the same as money your store kept.
Counts view-through impressions, 7-day click windows, and repeat purchases other channels also claim. Great for ad platform scoreboards, deceptive for cash flow.
Inflated attribution creates false confidence to scale waste.
Margain matches ad spend directly to confirmed checkout orders via UTM parameters. Honest last-click verification strips double-counting so you know which campaigns actually drove checkout orders.
Honest partial data beats inflated platform certainty.
Two numbers, one decision
Toggle the story you are used to hearing.
Same week of spend. Different conclusion depending on whether you trust the platform dashboard or matched store orders.
Meta says this campaign is working
The ads dashboard counts people who saw an ad, clicked later from email, or bought something you would have sold anyway.
$4,200 spent this week
Platform report: $19,400 in sales
Looks like a winner. Easy to scale.
What Margain compares
Three numbers that change how you read marketing.
You do not need attribution jargon. You need to know what Margain is putting side by side.
Spend
$4,200
What you paid the ad platform this week. Pulled from Meta.
Matched orders
$9,800
Store orders Margain can link to a campaign. Unmatched spend stays visible.
Return on spend
2.3x
Matched order value divided by spend. Below 1 means the campaign lost on matched sales.
Example figures from a typical week. Your numbers update as Meta and store data sync.
What good looks like
Every campaign lands in one of three states.
The ads manager rarely tells you which. Margain does.
Scale
Matched store return on spend is above your target. Orders are confirmed in checkout. More budget is justified.
Review
Platform claims look strong. Matched store orders are well below the dashboard number. Worth understanding the gap before scaling.
Pause
Spend is outpacing confirmed sales. Margain flags it before another day of budget runs further in the wrong direction.
Questions
Questions operators ask.
Marketing spend rolls into Financial Clarity and the Manager Briefing.
Fund campaigns the store can confirm.
Connect Meta and your store. See spend against matched orders before you scale another budget.