Margain Journal • Attribution
Reconcile ad spend across Meta, Google, and TikTok against confirmed store orders to measure real marketing return.
Tactical ROAS works for testing, but breaks at scale. Learn why high-growth e-commerce brands shift their primary acquisition KPI to Blended MER as ad spend grows.
Margain Editorial Team
Commerce Intelligence
Understand the difference between platform-attributed ROAS and Marketing Efficiency Ratio (MER), and how the two metrics provide different views of e-commerce marketing performance.
Compare Shopify profit tracking apps and attribution platforms. Discover how to calculate true net contribution, eliminate $300-$1,500/mo software bloat, and reconcile ad spend.
Why ad platform ROAS differs from bank deposits. Learn how attribution windows, gateway fees, COGS, and refunds impact actual marketing return.
